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CITY Shop hasznos linkek
- E-marketing/e-mail marketing
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- A félelem fellendítette az online piacot - Lassan, de stabilan növekszik a világhálón vásárlók száma. Nagy-Britanniában ez együtt járt azzal, hogy több lett a hitelkártya-tartozás. A lépfenepánik lökést adott az e-mail marketingnek és az elektronikus számlázásnak
- A hazai reklámozók engedélyhez kötötték a spam-küldést - A reklámszakma képviseloi aláírták a Magyar Reklámetikai Kódex megújított változatát, amely többek között tartalmazza az elektronikus levélben érkezo kéretlen reklám, azaz a spam szigorú szabályozását.
- Advertisers Opt for CTR eMail Tracking - Most advertisers (89%) using opt-in e-mail must implement some sort of tracking to monitor the campaign -- and 46% think the most appropriate measurement for tracking is CTR.
- All eMail Is Local - eMail marketing: it's not just for the big players anymore. According to a new study, small businesses in the US are turning to e-mail marketing in droves. And the results are impressive.
- Automated E-Mail Systems - Just how many US websites have automated e-mail systems in place? One study says 91% of retail websites do, while another reports that 43% of all websites have such systems.
- Canadians' Love Affair with Email Continues - Vancouver, BC, October 29, 2001 – Email remains the number one online activity of Internet-enabled Canadians, and despite the ever increasing amount of email abuse, the majority say they are satisfied with email and that they couldn't live without it. This according to a jointly released study conducted by Emailthatpays and Ipsos-Reid.
- Companies Missing out on Viral-Marketing - E-commerce sites are failing to take advantage of a critical channel for their online marketing efforts -- word-of-mouth, according to a report from research firm Jupiter Media Metrix.
- Delivering E-Mail this Holiday Season - Expect to see a lot of holiday e-mail marketing campaigns next month: 41% of US e-mail marketers
- E-Newsletters Drive Site Traffic - While e-newsletters can be excellent traffic drivers, their revenue-producing abilities continue to be iffy, according to a new study released today by Folio:, a trade magazine focusing on magazine publishers.
- E-mail ad revenue to triple - Businesses will increasingly rely on e-mail marketing such as customer communications and opt-in e-mail list services this year, even in the midst of a floundering online advertising market. Companies will spend US$1.1bn on e-mail marketing services in 2001, up from US$400m last year, according to Forrester Research.
- E-mail marketing Európában - Az e-mail olyan, ma még alig kihasznált marketing eszköz, melynek valamennyi szakérto nagy jövot jósol. A kéretlen kereskedelmi küldemény (magyarul spam) küldése viszont a leginkább üldözendo internetes tevékenységek közé tartozik. Az e-mail marketing és a spam küldés elkülönítése az on-line üzletben ma a legfontosabb szabályozandó kérdések közé tartozik.
- E-mail marketing Magyarországon 1. - Magyarországon a hirdetési csík az on-line reklám meghatározó formája. Ugyanakkor több külföldi kutatás szerint az e-mail, mint hirdetési eszköz a bannernél jóval hatékonyabb lehet.
- E-mail marketing proves effective - Companies recognize that they risk annoying consumers by sending unsolicited e-mail advertisements, but such marketing can be inexpensive and effective, according to a recent DoubleClick survey. More than 82% of surveyed consumers had made a purchase online during the past year as a result of an e-mailed advertisement, up from 61% the year before.
- E-mail marketing: Cseppfolyós szabályozás - Az e-mail marketingben rejlő lehetőségeket senki sem tagadja. Tömeges bevetése előtt azonban tisztázni kellene a játékszabályokat. Az Európai Unióban és Magyarországon egyaránt zavaros még a helyzet.
- E-mail still number one Internet application - More than half of respondents to a Gallup survey said that e-mail is their number one online activity, but women were more likely to say so than men.
- Email marketing - Az email marketing manapság az az újra felfedezett csodaszer. Látszólagos egyszerűsége ellenére használata korántsem olyan magától értetődő, ahogy ez első pillanatra tűnik.
- Email marketing proves effective - New research from DoubleClick indicates that over 88 percent of online consumers have made a purchase as a result of receiving permission-based email, up from 61 percent last year.
- Functioning E-Mail Formats for Marketers - Opt-in news finds that 54.2% of advertisers used HTML e-mail to market during the 2001 holiday. IMT Strategies reports that as of September 2001, 57% of marketing e-mail received by net users was in HTML format.
- Gartner Finds U.S. Vacationers Addicted to E-mail - Survey Shows 42 Percent of Users Check Business E-mail on Vacation
- How to Make the Most of Your E-Marketing Efforts - For starters, email marketing can be very expensive if not targeted properly. Forrester Research has noted the wide range in the costs of acquiring new customers associated with various marketing tools.
- Media Buyers' Opinions on Opt-in Options - Though 73% of media buyers around the world believe permission e-mail is more successful as a marketing tool than traditional marketing methods, 72% have little faith in outsourcing list services.
- Merchants' Best Gift to Consumers: Permission E-Mail - Permission-based e-mail is popular among US consumers, and will likely become even more popular considering the recent anthrax scare and the US Postal Service.
- On-line hírlevelek - Ahogy az internetes pénzcsinálás korábban muködoképesnek tuno csatornái bezáródtak, egyre többen fordulnak az olyan jól bevált eszközök felé, mint a hírlevél (e-mail newsletter, e-zine). Bár internetes hírlevelet készíteni látszólag egyszeru, érdemes néhány részletre alaposabban odafigyelni.
- Sending Email to Best Advantage - Text or HTML? Mac or PC? Eudora, Netscape, Microsoft, AOL, or a Web browser? Dial-up connection or broadband? National or local Internet service provider (ISP)? Flash enabled or no? When considering sending out email messages to customers and prospects, marketers must consider how best to design them for a wide range of systems and then how best to deliver them.
- Top firms fail to brand email - Emarketer reports that the world's leading firms are not branding their email messages.
- Using Rich Media in Email Marketing - Rich media refers to audio, video, or animation within a digital environment. Rich media advocates promise that beyond the benefits of heightened interactivity between the advertiser and the audience, rich media email will deliver higher click-through and conversion rates, greater potential for message pass-along, rich demonstration and product-sampling capabilities, and a stronger brand experience for the audience.
- With E-Mail Marketing, Permission is Key - 77% of e-mail users delete unsolicited commercial e-mail (UCE) without reading it, but 48% are curious to read permission e-mail.
- With Your Permission - Take that, spam! Most e-mail readers aren't even opening unsolicited mail, while permission marketing is growing at a faster rate than overall US e-mail volume. Analyst Jonathan Jackson delights in the good guys' victory.
- eConsumers Prefer eMail Newsletters and Coupons - eMail marketers will be glad to learn that 55% of online consumers in the US prefer to receive coupons via e-mail, and that 80% enjoy e-newsletters.
- eMail OPT-ions - Opt-in e-mail is rising in popularity due to privacy and security concerns, but some marketers say opt-out e-mail is perfectly acceptable. Analyst Jonathan Jackson puts e-mail on the stand and delivers a verdict.
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